I Couldn't Afford an Agency, So I Built One in Claude

How seven scheduled agents run my night-shift marketing department on a $1,000 budget—while I keep final say on everything.

Oct 24 • Kevin Ebert

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Whose login owns your business?

One person with AI attacked 17 organizations. How I set up the accounts behind my farm and this newsletter.

Oct 17 • Kevin Ebert

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Now What?

My sister asked it out loud. More than half of my bwak.news early adopters asked it in silence.

Oct 10 • Kevin Ebert

September 2026

The Toilets Wouldn't Flush

A summer of things breaking taught me the difference between failure and wabi-sabi.

Sep 19 • Kevin Ebert

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August 2026

Big Mistake. Big. Huge.

Building a custom email gatekeeper, breaking the cardinal rule of software deployment, and surviving the fallout.

Aug 29 • Kevin Ebert

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Who Decides You're the Problem?

A Waymo called the cops on two teenagers. The privacy question turned out to be the wrong one.

Aug 22 • Kevin Ebert

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Nobody Can Reliably Tell AI Writing From Human Writing

Your chances of getting it right are slightly better than a coin toss. Here's my disclosure anyway.

Aug 15 • Kevin Ebert

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How Email Terrorism Leads to Inbox Colonization

Six approvals for one company, a podcast rant that named the problem, and the domain-level fix that stops it.

Aug 8 • Kevin Ebert

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I've Been a Stubborn Donkey

Two decades on LinkedIn, and I finally figured out I wasn't reading the room.

Aug 2 • Kevin Ebert

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July 2026

The Impotent Inbox

Three companies, one AI trend, and the experiment I'm running to stop giving my inbox away for free.

Jul 29 • Kevin Ebert

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I thought color was taste. It's a number.

WCAG doesn't care about taste. It cares about a computable number, and mine wasn't hitting it.

Jul 26 • Kevin Ebert

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A bot logged into my app before my friend could

Found it before an appointment. Fixed it on the drive. Shipped it in the waiting room.

Jul 25 • Kevin Ebert

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