I've Been a Stubborn Donkey
Two decades on LinkedIn, and I finally figured out I wasn't reading the room.
They drew the arrow back, took aim at the target, and released the arrow. Whoosh - thump, bullseye. They yelped in excitement and ran to the target to look closer at the arrow they just shot, sitting in the middle of the target.
Charlotte’s grandchildren hadn’t ever shot arrows before, but they instantly fell in love. After a few hours, they were drawing the arrow back and hitting the target like a pro. This is life on the farm. When you visit, we create an experience you take home with you. Charlotte’s grandchildren now have their own archery range back in Texas, set up by their parents.
Visits to our farm are not casual; they are experiences carefully planned, created, curated, and executed by us.
I’ve been on LinkedIn for two decades now, and I’ve been posting regularly for the past several years. More recently, I started posting with a purpose. After experiencing a career disruption, instead of jumping back into the familiar corporate life, I decided to bet on myself and post on LinkedIn with the purpose of promoting a business I started.
The performance of those posts has been lackluster, and it would be easy to blame the algorithm for killing my reach. I refuse to assert that my posts are flopping. No, I failed to realize the strength of the LinkedIn platform and how to succeed on it. I’ve been a stubborn donkey not reading the room.
With new resolve and a shift in focus, I’m going to refine the work I’m doing on LinkedIn AND extend my outreach to include Substack.
LinkedIn is the snack bag you get on a short airline flight. You open the bag and pick through the contents while reading the nutritional information on the back. It’s the platform you open up at work when you have a few minutes and scroll to kill time. You enjoy the saltiness of the posts; they are quick, tasty hits of time management, leadership development, and other career-growth flavors that reflect your interests.
Substack, on the other hand, is the dinner you sit down to once you arrive on the farm. It follows a day of activities like archery. It’s a time where you receive a multi-course meal with an appetizer, main course, dessert, and a relevant drink pairing. It’s a time to reflect on the day’s activities and wonder what tomorrow will bring.
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